Downturns in the economy are actually a great time to start a business that runs more efficiently than competitors. This is because companies are examining every expense for ways to save. If you can offer a better price than their current vendor, you will have a decent chance of winning their business — and growing your new company rapidly.

There’s a popular Chinese proverb that’s etched in the mind of many successful entrepreneurs that goes something like this: The BEST TIME to plant a tree is always 20 years ago. The second best time? Right now.
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